![]() Members help make our journalism possible. Real Meals “celebrates being yourself and feeling however you want to feel.”īurger King published a video on its YouTube channel called “FeelYourWay,” featuring actors in various situations and moods and singing, “All I ask is that you let me feel my way.” “No one is happy all the time, and that’s OK,” the company said. Burger King’s Real Meals boxes look somewhat similar to its rival’s version, though in varying colors and clearly aimed at adults. Of course, being Burger King, the effort is a not-so-subtle shot at its competitor, McDonald’s, known for its Happy Meals. “With the pervasive nature of social media, there is so much pressure to appear happy and perfect.” “A natural extension of encouraging people to ‘Be their way’ is encouraging them to ‘Feel their way,’” Burger King said in a release. The boxes, which come in five mood-based colors, will be available while supplies last this month when customers order a Whopper meal.
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